I have a friend who was looking for health insurance. She’s a healthy 30 year old who doesn’t smoke, doesn’t drink, is a vegetarian, eats leafy greens, exercises, has no family history of any major diseases, and doesn’t have, nor does she want, children. As she was looking for quotes, she found that she could pick and choose her deductable, her out of pocket for doctor visits, additional dental and vision coverage, but they weren’t allowing her to choose a plan that didn’t cover maternity because of her age.

She said to me, “Maybe I’ll wait until I’m out of their child bearing age range to get insurance.”

Insurance companies LOVE people like my friend because she avoids the western medical doctors at all cost. She really would prefer to let a cold or flu run its course to taking antibiotics. But she (I believe foolishly) decided against getting health insurance for another decade or so because they were unwilling to accommodate her needs. They missed out on a customer who would end up costing them very little because of their inflexibility.

What does my friend’s search for medical insurance have to do with managing your customers with Maximum CRM? If my friend were looking for a program to manage her customer relationships and really needed help with invoicing, managing mailing lists, and marketing and communications, but had absolutely no need for subscription handling, and she was forced to pay for that and several other services that she didn’t want, she might decide against it because it wasn’t a good value for her.

If you want your website to do more than just provide a presence, if you want to actually do some marketing, then you need to be able to test, you need to be able to segment your list, you need to be able to run campaigns with affiliates, you need your affiliates to be able to go in and see what kind of traffic they’re generating and see how much they’re going to get paid.

Maximum CRM has all of that and it’s simple to do.

Furthermore we can customize it for you. Yes, you’ll pay a little bit for it up front, but it’s yours, you’re not renting it or wagering when you’ll need it in the future (like health insurance).

What you’re paying for every month is our constant ongoing upgrading of our system to keep it current, to keep it doing what it needs to do. Often features are added without additional costs to you and certain modules are made available if you need them. If you need us to do something, we can do it. There are all kinds of options that you have when you’re actually just paying for what you need, and that’s what we offer.